Multe din reclamele TV care ajung pe YouTube (sau alte site-uri de gen) inregistreaza un “succes viral”. De fapt, nu tocmai multe: unul din sase, conform Millward Brown, companie care a analizat 102 clipuri in mediul online. Succesul ar fi dat de cel putin 1.000 de vizualizari pe saptamana in UK si 5.000 in US.
Millward Brown ofera si o serie de sfaturi creatorilor de virale:
1. Be realistic, only a few ads make the big time
2. Creativity rules: a distinctive and engaging ad is a necessity
3. Don’t forget, an ad must leave some impression related to the brand in order to be effective
4. Consider whether a celebrity will fit your brand and enhance an ad’s viewing potential
5. Consider an idea’s campaign potential; is it more than a one off?
6. Seed widely: The more broadly seeded a campaign is, the more people it will reach, irrespective of the pass-along rate.
7. Seed well: Different media placement strategies may well be required based on the nature of the target audience.
8. Make the ad easy to find – use simple naming, and consider paid video search
9. Integrate with other media efforts
10. Cross your fingers!
Ultimul sfat mi se pare cel mai bun. Desi e greu de dat “submit” cu degetele incrucisate, ar trebui sa iei in calcul elementul de sansa. 6 reclame pleaca in mediul viral, una se vede cat de cat (oricum 5k pe saptamana e infim). Toti cei 6 advertiseri sunt convinsi ca au o sansa.
Daca nu crezi in sansa, apeleaza la un profesionist si pune-l sa iti garanteze rezultatul viralului. No clicks, no money.