Iain Tait, strateg si creativ la Poke London si in curand vorbitor in Bucuresti la Idea Forum, a terminat recent o serie de 10 posturi sub titulatura “10 Reasons Why Digital is Better Than Advertising”. Iata-le!
- You don’t have to do advertising
- You can just do stuff
- Because you can ‘just do it’ a spirit of entrepreneurialism prevails
- Egos are marginally smaller
- TV isn’t all that good
- Maybe there’s less to lose?
- You don’t have to work somewhere with 5 old blokes’ names above the door
- Online Audiences
- I secretly want to be an inventor
- Working with a bunch of people who ‘get it’